This halftime, go with purpose.

Over 120 million people will watch the Big Game. And at halftime, millions will take a moment to relieve themselves. But this year, we don't want it all to just go down the drain. This Sunday, Pee on a Plant. It's the #1 way for us to save our rivers and lakes. Pee on a Plant is an initiative brought to you in collaboration with Rich Earth Institute, a nonprofit working to protect waterways by keeping nutrient-rich urine out of wastewater systems and returning those nutrients to soil to replace synthetic fertilizers.
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The Problem

Our rivers and lakes are under growing strain, with nutrient pollution fueling harmful algae blooms and stressing water systems. These natural water resources have no Plan B. But we do have a Plan P. Pee On A Plant is an opportunity to raise awareness about water waste while encouraging smarter, more sustainable habits.

Urine to something good!

Fun facts about urine that you may not know! Every yellow drop is rich in plant friendly nutrients like nitrogen, phosphorus and potassium. These are elements that plants need to thrive. That's why you find them in synthetic fertilizers. The difference is, urine is easy to make. (You do it all day long!). Synthetic fertilizers are costly and mining these crucial elements can actually damage our ecosystem.

Remember, every time you're not flushing urine into our clean water supply, you're doing the planet a favor.

You're not:
•Draining our fresh drinking water supply.
• Overloading our wastewater treatment plants.
• Creating “dead zones” in our waterways.
• Fueling algae blooms which harm rivers, lakes, and the life that depends on them.
Visit Rich Earth Institute to learn more about their efforts and opportunities.” 
Watch video

Simple, science-backed ways to reduce household water use

1. Fix leaks or dripping faucets, immediately.
2. Take shorter showers (or pause while soaping).
3. Run dishwashers and laundry only when full.
4. Turn off the tap while brushing teeth or shaving.
5. Wash cars at a car wash (car washes recycle their water)
  • Pee Pot

Pee Pot

$49.99
$49.99

Meet The Pee Pot.

Good-looking enough for your home. Good-vibing enough for the planet. The Pee Pot exists to remind you that when nature calls, you can help nature thrive by sharing nutrients with soil instead of down the drain. It’s a small gesture towards a big change for the better.

Each Pee Pot is designed and handcrafted by ceramic artist Adam Knoche of McKinney, Texas @knocheclay, bringing intention, craftsmanship, and care to every pot. All Pee Pot proceeds will go to the Rich Earth Institute.

Pee Pot

We don’t want to piss off the lawyers so here’s this: Urine is not intended as a replacement for water. For best results, urine should be heavily diluted with water. Also, while urine is a fabulous fertilizer for food such as wheat, barley and other produce, it’s still best that you do not pee on a plant then immediately eat the aforementioned plant. Basic hygiene and common sense should apply. Oh, and when we say “#1 Way To Save Our Rivers and Lakes,” that is 100% potty humor. As in #1 is peeing, #2 is, well, you know. Also, please use discretion on where you go, this is a sustainability initiative, not a spectator sport. Visit Rich Earth Institute’s Fertilize with Urine page for recommended practices.